Right from selling products to gaining subscribers and building on a follower base, social
media has been swaying a lot of hearts and minds for the amazing, user-friendly platform
that it has always been!
Building on your brand authority is no joke. And one of the best ways to build it is to be
savvy with the social media network. In fact, research shows that 71 percent of brands
plan to invest more heavily in social media in the coming year to reach new followers
and build brand reputation.
If you aim to be one of the lot, here’s what you should do:
1. Choose the platforms that support your brand image:
According to sources, 22 percent of the people use social media multiple times a day,
making it one of the best mediums on which to build your brand. Although, there are 100s
of social media networks out there, not all are worth your time, energy and money. So,
simply, find the platforms taking the following factors into consideration.
Facebook is till the current day is the best platform for stimulating brand awareness,
as approximately three quarters of adults regularly use the site. Facebook is a great
podium for virtually promoting any brand, due to its very varied user base.
Instagram is another great option for brands that rely heavily on images, such as
clothing companies and retailers. It’s also particularly effective for reaching young
While Google+ hasn’t taken off as well as many people predicted, it can be a great
platform to reach out to people in the technology industry, and as two-thirds of the
network’s users are men, most of whom work in engineering or other technical
professions, this option suits them the most!
Pinterest is an outstanding social networking place to reach out to women, especially
for brands selling jewelry or clothing.
Finally, if you operate a business-to-business company, LinkedIn is a stronger choice
for promoting business-related content and connecting with other corporate
2. Constantly feed your followers with valuable and shareable content:
What really drives your brand presence is what you feed your users with. A constant gush
of creative and useful content would attract a lot of likes and shares and not really those
sets of heavy documents you’d want to impose on readers, just because you think it is
a. Every single piece of content should reflect your brand image. Although humour
could be difficult to pull off, you could try memes or series of posters by cashing
on what’s trending, and mould it conveniently and put it to use to shout out for
your brand. Proper click-bait strategies should help as well.
b. Look out for content to improve your visibility and reach. Just in case you didn’t
know, images travel faster that words. Blog posts would do great and not be
monotonously boring if you add a couple of images here and there. Research says,
Articles with images receive 94 percent more views. Twitter content with
images receives nearly twice as many views as text posts, even though there are
seven times more text posts on Twitter. Else, if you master the art of design, then let
it all out through images. You’ll only be surprised to know the ripples it’d create!
c. See what type of posts and campaigns have been widely accepted and try to come
out with similar or better ideas.
3. Leverage influencers
Publishing killer content to your social profiles is definitely essential, but it’s only one
part of the equation. If you have a comparatively unknown brand, your voice is likely to
get lost in the noise. Of course, you can eventually build your customer base through the
creation of great content, but this strategy is going to take time.
A much quicker approach is to leverage the audiences and other existing influencers in
your industry. There are a few different ways you can ensure this happens:
Mention their names or cite their websites in your content pieces. Influencers with
Google Alerts or other notifications set up on their names will get to see your content
after it’s been published.
Tag any influencers you’ve mentioned when sharing content to your social media
Contact influencers after you’ve published your content to let them know they’ve been
referenced in your work.
The main motive of all these actions is to get them share your content with their followers
on the social media site. Of course, it shall take time to build such a relationship and
influencer-sharing, but if your consistent with your good work, your efforts won’t go
4. Use Social Media Campaigns to promote your information
Not to forget, the days of organic reach have long gone. Embrace paid and targeted
advertising, especially on native advertising platforms, and this could be one of the better
options for brand building.
Brainstorming about campaigns and series would help you gain visibility and reach, to
eventually generate leads. But if do not put your social media platform to good use, it’ll
only isolate your brand image and prevent it from growing. And that’s exactly where
social media and other content strategies come to play.
So, if you keep in mind to create great content and leverage it properly, your brand
presence and online reputation are bound to boost up!